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Priya completed a growth project on Talentrik. This is what employers see.

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Priya S. · Growth Marketer · Level 2

Growth Audit & Acquisition Strategy — Groww

Goal: Uncover Groww's next growth lever.

Strategic Thinking
AI recommended:

Target 165M dormant users as top priority

Priya's call:

Dormant users had the lowest conversion rates. Target only recently engaged users instead.

Data Analysis
AI recommended:

Build the entire acquisition strategy around Women 26-55 as the primary target segment

Priya's call:

Calculated LTV across three segments. Found a different audience delivers 65% more value.

Real-World Judgement
AI recommended:

Offer free financial planning sessions as referral incentive

Priya's call:

Rejected it. Designed a cashback programme based on actual consumer behaviour in India.

8 AI recommendations challenged · Full project history available

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02 / 03

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What employers see

Not just what you built. How you think.

A hiring manager reviewing Priya's project on Talentrik

Project · Acquisition Strategy Review
Candidate: Priya S.
AI Recommended

AI recommended allocating 60% of the paid budget to lookalike audiences based on the highest-LTV user cohort. Projected 18% reduction in cost per acquisition.

WHAT PRIYA ACTUALLY DID

Cut lookalike spend to 35%. Redirected budget to a referral programme — because the high-LTV cohort was inflated by a one-time B2B partnership that skewed the data.

Her reasoning

47 accounts from a Q3 partnership made the top cohort look 2x more valuable than it really was. Organic LTV was almost half of what AI assumed. Scaling lookalike spend on inflated data would waste budget chasing users who don't actually exist at that value. The referral approach reaches the same profile at a quarter of the cost.

This is the kind of thinking hiring managers want to see — not just the answer, but the reasoning behind it.
Built on Talentrik

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Built for

Built for marketing and growth professionals.

Growth MarketersPerformance MarketersContent MarketersMarketing Analysts

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"
This tells me the person is already using AI and how. Will help me grill the candidate better.
Hiring Manager, Fintech
"
I like how it shows where the person challenged AI, applied judgement, and improved the recommendation.
Hiring Manager, Marketing

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