Blog

Insights for marketing professionals.

Practical thinking on AI skills, proof of work, and what it takes to stand out.

How to Build an AI Portfolio That Actually Impresses Marketing Hiring Managers

Most marketing AI portfolios show AI outputs. Hiring managers cannot evaluate them. Here is what actually impresses them…

Why "AI-Proficient" on Your Marketing Resume Means Nothing in 2025

AI-proficient is the new "proficient in Microsoft Office." Everyone writes it. Nobody believes it. Here is what to put o…

What Marketing Hiring Managers Actually Want to Hear When They Ask About AI Skills

We asked 5 marketing hiring managers what a great AI skills answer looks like. None of them mentioned tools. Here is wha…

How to Prove Your AI Skills to a Hiring Manager (And Why Most Marketers Can't)

Every marketing hiring manager asks about AI skills. Almost none can verify the answers. Here is why most marketers fail…

How to Build an AI Portfolio as a Marketer

Every marketer is using AI now. ChatGPT for content briefs. Claude for research. Midjourney for creative concepts. AI to…